3 posts tagged with "Social Media"

Government entities are responsible for making their social media videos accessible under ADA Title II, even when the platform itself does not offer built-in caption support. We have added a new export option to Recap that lets you burn captions directly into the video frames, producing a file with permanently visible (open) captions that works on any platform.

When a city posts a video to Facebook, Instagram, YouTube, or X, that video is government web content. Under the DOJ's ADA Title II final rule, it must meet the same WCAG 2.1 Level AA accessibility standards as content on the city's own website. The rule does not distinguish between a formal council meeting recording embedded on a .gov site and a 30-second community event clip posted to Instagram Reels.

This article covers what the rule requires for social media video, which posts are exempt and which are not, what accessible social media video looks like in practice, and how the platform-versus-content distinction works.

Your city posts a 90-second video to Facebook announcing a new recycling program. It shows an infographic with collection schedules, a map of service zones, and text overlays with phone numbers and dates. It gets shared 400 times. It has no captions, no transcript, and no audio description. Under the DOJ's ADA Title II rule, that video is a compliance gap, and it is one that cities create dozens of times per month across Facebook, YouTube, Instagram, X, and their own websites.

This article is for the city clerk, communications director, or media team member who already knows their city needs to make social media video accessible, but needs a practical solution they can present to a supervisor or budget director for final approval.